ROSSLYN, SOUTH AFRICA – The past month car brand Datsun challenged South Africans to pull the newly launched Datsun GO all way to their house and into their garage. Of course, not literally! Through using social media savvy skills, contestants stood a chance to win a stunning new Datsun GO by tweeting #GO with specific details about their city and suburb.
Krugersdorp North resident, Vanessa Posthumus, showed that her Twitter skills are up to scratch by in fact pulling the vehicle straight into her very own driveway. "I joined the competition when it hit the city stage last week and have been tweeting ever since – I can't even remember the number of times I had to tweet to pull the car closer to me! There were a couple of cars who had started following the Twitter Tug of War convoy however, I arrived from the opposite direction, jumped out of my little green car, and started searching for the phrase of the competition that paid," said Posthumus.
"This was such a fun and different social media challenge and we at Datsun are so pleased with the outcome. The fact that Vanessa was able to convince her neighbours, friends, family and colleagues to participate in this tweet-race to the finish line is quite impressive! This competition truly reflects the quirky style and fun that you can have with the new Datsun GO," says Veralda Schmidt, PR Manager at Datsun.
Krugersdorp received 35 005 tweets in the city stage and the competition trended four times with #GOGauteng trending once and #DriveLifeToTheFull trending three times.
The new Datsun GO and GO+ are stylish, have a low cost of ownership and a high level of features. Standard specification includes coloured electric side mirrors, Apple & Android Auto CarPlay, reverse parking sensors, intermittent wipers, central locking, an immobiliser, ABS, driver and passenger airbags and retractable seatbelts.
The Datsun GO, which starts from R144,500, comes with a standard 3-year/100,000km warranty and an optional service plan. Start warming up your thumbs, keep an eye on @Datsun_SA for more details and stand a chance to transform your life with a car that allows you to tackle life on your terms and in your own style.
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