- New sports-focused limited edition JUKE launches
- #STANDOUT campaign to appeal to Generation-Y
- Only 50 JUKE GT models available
ROSSLYN, South Africa – Following the resounding success of Juke in South Africa, Nissan has added a new limited edition model to the popular compact crossover range.
Only fifty examples of the new Nissan Juke GT will be made available adding exclusivity to the appeal of the model's many exciting visual upgrades.
Aimed squarely at the hip and trendy Generation-Y, the funky Nissan Juke GT is an even more daring and youthful iteration of the 'standard' compact crossover which has captivated thousands of motorists across the world and increased Nissan's reputation for offering bold, risk-taking vehicles and crossover innovation.
Nissan South Africa's Crossover and Performance Vehicle Manager, Nancy Reddy, said: "We are excited to announce the release of the limited edition Nissan Juke GT, which joins the rest of the Juke range in South Africa. The Juke family has made waves since its launch with its quirkiness, sporty attitude and bold, unique design. The Nissan Juke GT showcases the extrovert 'stand-out' attitude our customers seek, with enhanced trendiness, individuality and exclusivity."
The Nissan Juke GT is based on the 140 kW/ 240 Nm JUKE 1.6 DIG-T Tekna with leather and features a number of special personalisation upgrades to set it apart. These include sporty GT stripes in black or white, matching colour-coded mirror caps, GT badges and striking 17-inch 'Hot Black' alloy wheels, which are imported from Europe.
Existing high-level standard equipment includes automatic climate control, a multi-function steering wheel, cruise control, full audio integration with USB, aux and Bluetooth compatibility, keyless entry and starting, automatic lights and wipers. These join a host of safety equipment including ABS with EBD and BAS, six airbags and Vehicle Dynamic Control (VDC) with traction control.
#STANDOUT
Emphasising the Nissan Juke's cool factor, the #STANDOUT online multimedia campaign, which launched in March, seeks to encourage the creative Generation-Y to 'extend their GT stripes' with the opportunity to win 'red envelope' experiences. These include a wide range of thrilling and exciting activities such as bungee jumping and river rafting - to the value of R1 000 each.
To enter, participants can submit creative #STANDOUT photo entries online via the Nissan South Africa Facebook page – from funky painted nails and quirky selfies to outrageous hairstyles and daring poses to 'earn their stripes'. Fun and intriguing larger-than-life displays around key high-traffic areas in Johannesburg will also increase awareness of Juke GT at 24Central in Sandton and, until the end of April, at Melrose Arch and in Braamfontein.
Already making waves in the lives of the hip and trendy, South African hip hop artist, Maggz, has earned his stripes and stands out – the Nissan Juke GT features in his new music video for No Tweets Allowed.
"Our company ethos – 'Innovation that Excites' – is perhaps best suited to the Nissan Juke, a daring vehicle which defies convention and creates a captivating motoring experience in every way. In GT form Juke has been 'turned up to eleven' and, with such limited availability, we expect heightened interest especially from those individuals who want their vehicles to reflect their outgoing personalities," concludes Reddy.
The new, limited edition Nissan Juke GT retails for R298 200 including VAT and features the same 3-year/ 100 000 km warranty and 3-year/ 90 000 km service plan as existing Juke models.
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