- Nissan NP200 sells 1506 units in January 2012
- Record market share for Nissan in LCV segment since 1995
Nissan South Africa has kicked off 2012 with quite a bang – the company's smallest bakkie, the Nissan NP200 posted record sales volumes and substantial market share, trouncing a host of formidable competitors in the process.
1506 units sold!
The recently expanded NP200 range found favour with a record number of South African buyers last month, with the competitively priced entry level 1.6 Base being the most appealing for new owners. At a time when the 0.5ton LCV segment has seen the demise of a stalwart and the introduction of an all-new competitor, the NP200 has finally broken into an 81-month sales stronghold held by its closest rival – becoming the number one seller in January by a substantial margin.
Highest market share in 17 years
The high January volumes have translated into a mammoth 45.1 per cent market share for Nissan in the sub-1ton LCV segment, cementing the NP200 as the new class leader – the first time the brand has enjoyed majority market share since November 2001, in the hey-day of the legendary Nissan 1400 bakkie. In the same vein as the tough-as-nails Nissan 1400 Bakkie (which sold a whopping 275 000 units in SA after nearly 40 years on sale), the NP200 is clearly a new "champ" in a modern market.
Diverse range and keen pricing
The Nissan NP200 is available in seven different model guises, with a choice of petrol or diesel power. With a payload of 800kg and a deep load box (535mm), the Nissan NP200 is exceptionally practical and builds on the solid reputation left by the Nissan 1400 Bakkie. Built locally at the company's Rosslyn plant in Pretoria, it's no surprise that the NP200 has found such a soft spot in the hearts and minds of South African buyers. The range starts off with the 1.6 Base (R115 300) and ends with the 1.5 dCi High at R188 100, and all models benefit from a class-leading 6-year/150 000km warranty.
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