JAN KEMPDORP, NORTHERN CAPE – Nissan South Africa (Nissan SA) today handed over a consignment of school bags to learners at Jan Kemp Primary in Jan Kempdorp. This follows a competition run by the Phokwane Municipality, which invited children from five local schools to design a car made from wire.

The winning entry was a Nissan Navara 4 X 4, made by Lucky Khohlokoane from Jan Kempdorp Primary School. Said Councillor Petro Nel, organiser of the competition: "We wanted to reach out to disadvantaged children in our local schools and decided on an activity that is familiar in their communities. The Wire Car competition attracted many entries but we were bowled over with Lucky's Nissan Navara, which reflects not only his interest in bakkies but his creativity when it comes to fashioning models with wire and other materials."

The Navara, which took its creator seven days to build, showed its mettle on a track built specially to test the car's mobility. "I chose a Navara because it is so unique," said Lucky, who won R500 with his first-placed entry.  Nissan also treated him to a ride in the real thing.

Congratulating the prizewinner, Nissan's Media Relations Manager, Veralda Schmidt said: " We were impressed with Lucky's efforts in recreating one of our flagship off road vehicles and wanted to show our appreciation to him and the school with a donation of school bags. It is also our way of giving back to deserving communities."

Nissan's Adbag campaign, launched in February 2006, is one of the company's corporate social investment (CSI) initiatives, aimed at assisting disadvantaged communities in South Africa. The school bags are manufactured from recycled printed vinyl used for outdoor billboards, once Nissan's advertising campaigns have run their course. The Adbag project also provides employment to mentally and physically challenged children and adults at the Gateway Village (Gateway).

Four thousand primary school learners in the rural reaches of Limpopo province benefited immediately from the Adbag campaign when it was first launched. Since then, many other rural children have been recipients of the adbags, which Nissan distributes as part of its CSI programme. 

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